‘We come together here as one big tribe’: the controversial World Cup in Qatar is about to start

The Qatar World Cup, which has been mired in controversy, kicked off on Sunday with the host nation against Ecuador after a glitzy opening ceremony featuring Morgan Freeman and K-Pop star Jung Kook. With the eyes of the world on Qatar, the opening ceremony at Al Khor’s Al Bayt Stadium was reminiscent of the Olympic … Read more

Budweiser shrugs at Qatar’s stadium beer ban and tweets new World Cup campaign

World Cup beer sponsor Budweiser, who appeared surprised by Qatar’s abrupt ban on the sale of stadium beer on Friday, teased a new campaign linked to the tournament on Saturday. Following Qatar and FIFA’s abrupt turnaround on stadium beer sales, Budweiser reportedly tweeted “Well this is awkward…” on Friday before deleting it. The snarky tweet … Read more

Qatar World Cup controversy means sponsors are on a tightrope, brand expert says

As Qatar prepares for the start of a controversial World Cup, the tournament’s major sponsors find themselves in a precarious position. FIFA’s list of partners includes US corporate titans Coca-Cola Co. KO, -0.11% and Visa Inc. V, -0.08%, both of whom will be involved in the event in Qatar. Anheuser-Busch InBev/Budweiser BUD, -0.43% and McDonald’s … Read more

Qatar World Cup controversy means sponsors are on a tightrope, brand expert says

As Qatar prepares for the start of a controversial World Cup, the tournament’s major sponsors find themselves in a precarious position. FIFA’s list of partners includes US corporate titans Coca-Cola Co. KO, +0.00% and Visa Inc. V, -0.15%, both of whom will be involved in the event in Qatar. Anheuser-Busch InBev/Budweiser BUD, -0.53% and McDonald’s … Read more