Qatar World Cup controversy means sponsors are on a tightrope, brand expert says

As Qatar prepares for the start of a controversial World Cup, the tournament’s major sponsors find themselves in a precarious position. FIFA’s list of partners includes US corporate titans Coca-Cola Co. KO, -0.11% and Visa Inc. V, -0.08%, both of whom will be involved in the event in Qatar. Anheuser-Busch InBev/Budweiser BUD, -0.43% and McDonald’s … Read more

Qatar World Cup controversy means sponsors are on a tightrope, brand expert says

As Qatar prepares for the start of a controversial World Cup, the tournament’s major sponsors find themselves in a precarious position. FIFA’s list of partners includes US corporate titans Coca-Cola Co. KO, +0.00% and Visa Inc. V, -0.15%, both of whom will be involved in the event in Qatar. Anheuser-Busch InBev/Budweiser BUD, -0.53% and McDonald’s … Read more