North East opted for a £2.25 million tourism pilot project to attract visitors and create jobs

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<p><figcaption class=The North East has been chosen for a major £2.25 million tourism pilot project, with the aim of attracting more investment to the region. (Image: GARY TIDBURY/NORTHERN ECHO CAMERA CLUB)

The North East has been chosen for a major £2.25 million tourism pilot, aimed at attracting visitors, investment and jobs.

The money will be used to establish one organization to showcase the best of the region to tourists and investors.

As part of the plans, the NewcastleGateshead will work with Visit Northumberland and Visit County Durham to market the region as a ‘must-visit’ destination while attracting investment and stimulating growth.

Read more: Curryhouse in the North East crowned one of the UK’s best

The government says that by working together, the tourism boards will be able to attract new hotels, develop major attractions, build on local heritage and cultural resources, grow food and drink offerings and preserve the natural beauty of maximize the region.

The northern echo: Durham Cathedral

The northern echo: Durham Cathedral


Sarah Green, CEO of the NewcastleGateshead initiative, said the scheme represents an “incredible opportunity for the region.

She told The Northern Echo: “This pilot is an incredible opportunity to unlock our growth potential in the North East, attract more visitors, reach new international markets, create jobs, grow businesses, attract investment and support the local community. proud to strengthen our place.

“As the first Destination Development Partnership, we will work with our partners in Visit County Durham and Visit Northumberland to ensure the tourism industry is supported and growing across all seven local authorities in the region.
“Our region will act as a blueprint for the rest of England, and we couldn’t be more proud to help shape the future landscape of destination management organisations, working together to deliver local economic growth through the visitor economy.

The Northern Echo: Hadrian's Wall

The Northern Echo: Hadrian’s Wall

Hadrian’s wall (Image: NQ STAFF)

“From Auckland Castle to Alnwick Gardens, from dark skies to sparkling venues, from fish and chips to fine dining – the aim of this partnership is to provide an inclusive welcome for all, attracting more international and domestic visitors with a fantastic regional offering and visitors experience.

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The announcement comes after an investigation by tourism agencies known as Destination Management Organizations (DMOs) last year found that the system was fragmented, overcrowded and even confusing for tourists planning breaks and businesses looking to invest.”

Meanwhile, Tourism Minister Stuart Andrew said he hopes the North East can be a “pioneer” in unlocking its tourism potential through the pilot.

The northern echo: Newcastle Gateshead quayside.

The northern echo: Newcastle Gateshead quayside.

Newcastle Gateshead quay. (Image: NNP)

He told The Northern Echo: “From Hadrian’s Wall to Durham Cathedral and the bright lights of Newcastle, the North East has a lot to offer tourists from all over the world, but we want to go further and attract even more visitors.

“We are looking at what else we can do to streamline the way the region’s tourism bodies work together, improve the region’s offerings and the way it markets itself.

“With £2.25 million in funding, we hope the North East can be a pioneer for other areas to unlock its potential and put its best foot forward.”

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